The value of video marketing in B2B digital communications today is well established. Our main focus is to help innovative organizations worldwide tackle complex PR and Business development challenges through targeted video storytelling. Global CVM is a Video Marketing Agency with two complementary missions:

1 – Simplify video content production

Global CVM makes corporate video production easy and affordable. With our agility nationwide and all-inclusive pricing, simply tell us WHAT, WHERE, WHEN and expect the best possible results. We use state-of-the-art equipment to film and produces videos in full HD & 4K.

2 – Build successful video marketing strategies

B2B Video Marketing is a serious undertaking. It requires a high level of domain expertise. Our objective therefore is to help maximize your budget and ensure positive outcomes.

Client Success Story:

 

Featured Projects:

 

Our Clients:

Contact us:  (303) 815-4600
Submit a request:

 Video Marketing Insight:

The video wake up call – will snoozers be losers?
About 15 years ago I spearheaded a startup that focused on designing websites for small businesses. Our cold-calling script was very simple and straightforward: “do you have a website?” Back then that question was pertinent because over 60% of local small businesses did not have a website. In most cases the owners simply did not […]
Why is video marketing not working for you?
Despite the buzz around video and the mouthwatering statistics, why are most organizations still reluctant to fully commit to video as the cornerstone of their lead generation and business development strategy? Numbers don’t lie videos are awesome! right? Well not everyone is convinced of the undeniable awesomeness of video. In many cases, those who invested […]
Sales Funnel & Lead Generation with Video Marketing
Aren’t you tired of all the overstated video statistics flooding the internet? “More than 500 million hours of videos are watched on YouTube each day.” WHO CARES? How is this meaningful to your business? What does it do for your bottom line? – absolutely nothing. As a generation of marketers and business leaders, we are […]
How to Boost Sales With Video Testimonials & Case Studies
What can marketers do to help the sales teams perform better? Let’s consider this chart, in which you’ll see 44% of sales people tell the marketing team they need better messaging, 37% say that they need better marketing materials, 35% say they want more case studies and testimonials and 34% say they want more vertical […]
How to Determine Video Marketing ROI
[Stacey] Value-ology is all about teaching marketers and sales professionals how to create and deliver a compelling value proposition. We’ve created a formula called MUSICAL: M stands for monetary – measuring the value that you’re providing. U stands for unique – meaning it can’t be the message as your competitors. S is for spend or […]
How to Uncover Your Video Needs
Uncover Video Needs – The purpose of this article is not to convince anyone to investing money into video. The value of video in digital marketing is well established. What we’re trying to do here is cover the “HOW”. There’s so much noise out there and the industry is changing quite rapidly. How do you […]
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The often hidden challenges of B2B Video Marketing

Though video seems like a no-brainer, many companies are still struggling with HOW to utilize it properly. Let’s take a closer look and identify the biggest challenges organizations face today:

EXPERTISE – Most companies manage to hiring well qualified individuals. However, there are usually communications gaps between departments. To a staff that is not trained to manage the logistics of video production on a regular basis, trying to “figure it out” ends up being counterproductive. The expertise component is often missing so it all turns into a painful guessing game. Usually in this scenario, the subject of video gets brought up in meetings then slowly fades into obscurity. Due to a lack of knowledgeable leadership and clear directions, too many video strategies fail to produce tangible results.

TIME – Everyone on your payroll already has a full-time job. Providing on-going support for video projects is simply impossible to many departments. There isn’t enough hours in each workday to add on new sets of responsibilities involving tasks that are vaguely familiar. In those case, projects get initiated, followed by endless email trails but never come to fruition.

BUDGET – When it comes to money, there’s often not enough. Believe it or not, limited financial support is not the biggest challenge companies face with budgeting. Think about hourly rates, travel expenses, equipment, pre-production meetings or postproductions costs. A relatively small video project can quickly become a billing nightmare. Most managers would rather avoid that level of stress in Q 1 or Q2 so consequently, video production ends up being postponed for months or even years.

LOGISTICS – Most companies have offices, events, clients and contributors in different locations across the country, sometimes all over the world. Each video project may require finding a service provider in different markets. Coordinating schedules, travel arrangements, and service agreements can be a daunting task even to the most seasoned project managers. With so many moving parts, maintaining consistency in production quality, branding guidelines and workflow becomes a tall order.

SUPPORT – Implementing a successful video strategy requires a company-wide commitment. Unfortunately, due to little or no support from high-level executives, getting the right budget and strategic resources approved and allocated can become a game of cat and mouse. This often results in poorly executed campaigns that often fail to reach expected goals.

Smart business leaders greatly benefit from applying a very simple principle:
“focus on what you do best and let experts do the rest.”

Why Global CVM?

At Global CVM we are B2B video marketing experts. Building an inhouse production team can add up to hundreds of thousands of dollars a year. Even with that investment, you may still find yourself behind the eight ball when it comes to fresh ideas and latest industry trends. Here are the benefits you can expect from our services:

  • Decades worth of combined experience with relevant projects and industries
  • Consulting and strategic project planning
  • Unprecedented flexibility with reaction time and execution
  • Nationwide coverage and support
  • Hassle-free and all-inclusive pricing
  • Industry’s best practices combined with proven methods
  • State-of-the-art equipment with Live, HD and even 4K capabilities

Any digital content today has a short shelf life. Why spend $30,000 on one big production? Instead, let’s take the time to carve out a smart strategy and build produce budget-friendly assets to serve specific purposes throughout the year.

Get out of the guessing game and make your life easier by engaging Global CVM as your video content partner. Let us help you develop a game-changing video strategy. Here are some examples of valuable corporate video assets:

 Public-facing Video Assets

Internal Video Assets

o   Company Overview 

 

o   Client Testimonials

o   Solutions Overview

o   Leadership Messages

o   Events Promotion

o   Explainer Videos

o   Educational Content

o   Sales Presentations

o   Social Media

o   Case Studies

o   Executive Messages 

 

o   Product Launch

o   Training Modules

o   Employee Onboarding

o   Knowledge bank

o   New Client Onboarding

 

A Denver-based Video Marketing Agency:

Global CVM aims to transform corporate video production nationwide therefore, location is an impotant part of our mission. Denver is goegraphically strategic for us. Consequently, we are now able to deploy teams of experts where and when needed the moment we receive a request.

Denver offer the ideal central location for our operations. In addition, the city boasts one of the most active airports (DIA) in the nation with affordable flights to most places in the United States and Canada. Furthermore we have trained local staff on the ground in strategic regions to help support on-going projects. As a result, Global CVM offers unparalleled flexibility and the fastest reaction times in the industry. Overall our proven methods and experience translate to exceptional production quality for all your video assets.