Video Marketing Blog


Video Marketing Blog:
What is video Marketing? How can one define and execute a winning video strategy? How do you leverage video content for sustainable lead generation? These are questions that most business leaders are actively trying to find answers to.  Our mission at Global CVM is not limited to simplified video content generation. We also strive to help educate companies worldwide on the best practices and methods that facilitate video marketing success.

5 Tips to Help Improve Your Video Marketing in 2020


As we embark on a new decade of video marketing, it is paramount to reevaluate our methods and find ways to generate greater impact. Here are five tips that will help improve your video content strategy in 2020 and beyond: Tip#1 – BE GENUINE Show that you care about your audience and their challenges. Even

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The video wake up call


About 15 years ago I spearheaded a startup that focused on designing websites for small businesses. Our cold-calling script was very simple and straightforward: “do you have a website?” Back then that question was pertinent because over 60% of local small businesses did not have a website. In most cases the owners simply did not

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Why is video marketing not working for you?


Despite the buzz around video and the mouthwatering statistics, why are most organizations still reluctant to fully commit to video as the cornerstone of their lead generation and business development strategy? Numbers don’t lie videos are awesome! right? Well not everyone is convinced of the undeniable awesomeness of video. In many cases, those who invested

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Sales Funnel & Lead Generation with Video Marketing


Aren’t you tired of all the overstated video statistics flooding the internet? “More than 500 million hours of videos are watched on YouTube each day.” WHO CARES? How is this meaningful to your business? What does it do for your bottom line? – absolutely nothing. As a generation of marketers and business leaders, we are

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How to Boost Sales With Video Testimonials & Case Studies


What can marketers do to help the sales teams perform better? Let’s consider this chart, in which you’ll see 44% of sales people tell the marketing team they need better messaging, 37% say that they need better marketing materials, 35% say they want more case studies and testimonials and 34% say they want more vertical

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How to Determine Video Marketing ROI


[Stacey] Value-ology is all about teaching marketers and sales professionals how to create and deliver a compelling value proposition. We’ve created a formula called MUSICAL: M stands for monetary – measuring the value that you’re providing. U stands for unique – meaning it can’t be the message as your competitors. S is for spend or

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How to Uncover Your Video Needs


Uncover Video Needs – The purpose of this article is not to convince anyone to investing money into video. The value of video in digital marketing is well established. What we’re trying to do here is cover the “HOW”. There’s so much noise out there and the industry is changing quite rapidly. How do you

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Lead Generation with Data-Driven Video Marketing


How to use data to win with video Say you’ve just published a video online – How did it perform the first 24 to 48 hours? What percentage of it is being watched? What can you learn about the people watching it? What are their age groups? If you’re targeting young people 13 to 18

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Video Case Study – the power of video in the Tech space


Video Case Study – How to leverage video content in the Tech Industry Synoptek is a full service IT management company ranging from IT outsourcing, Cloud and Cyber Security. Synoptek provides IT lifecycle management for companies that rely heavily on technology – they have a high need for up time, availability and performance of their

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How to build a winning video strategy


The Roadmap to B2B Video Marketing Success   Video is the most efficient business communication tool out there and its dominance over digital marketing can no longer be ignored. An estimated 96% of B2B companies are planning to incorporate video into their marketing strategies this year.  Videos are shared 1200% more times than links and

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